Privacy policy

Data controller

Alimentos Pronalfrut SAS, Cra 64A No 4B-41, Bogotá, Colombia · sales@pronalfrut.com

What we collect

• Usage statistics (Google Analytics 4): pages visited, interactions with buttons and links, device type, language, and approximate city-level location derived from your IP address. This does not identify your name or contact details.
• Anonymous interaction recordings (Microsoft Clarity): heatmaps and replays of how the page is used (clicks, scrolling). They do not capture your identity or any text you type.
• Language preference cookie (pref_lang): remembers whether you prefer the site in Spanish or English. It does not track browsing.

This site has no forms and collects no financial data. If you contact us via WhatsApp, email or phone, that conversation is governed by those services' policies and we use your details only to reply and handle your business request.

Why we use it

To understand which content matters, improve the site and focus our marketing. We do not sell your data or share it with third parties other than Google and Microsoft as processors of the statistics.

Your rights

Under Colombian Law 1581 of 2012 (habeas data) you may access, update, rectify or request deletion of your personal data, and withdraw consent to its processing, by writing to sales@pronalfrut.com. We reply within the legal terms.